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After working as a sales representative for four years, Ethan Lindsey recently took on a new job as a sales manager with a company that develops logistics software. In this new role, he will manage a regional team of sales representatives. Mr. Lindsey's new boss told him that the sales team was underperforming and she was counting on him to "turn it around." Mr. Lindsey spent the first few weeks of his job shadowing sales representatives. He realized that the aggressive sales culture was the main problem. If he could get his team to spend more time listening to clients and understanding their needs, he was sure sales would go up. He decided to use reward and expert power to get staff to invest time understanding client needs.
We Explain how Mr. Lindsey might go about using these two types of power. For each, we make sure to describe the type of power and provide a specific example of how Mr. Lindsey could use them.
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