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Chosen company is IKEA to start launching their own cars (Product). Answers should be related to the product!
Question 1. Identify your chosen company and NEW product concept
Question 2. How would you classify your product or service (i.e. Convenience, Shopping, Specialty or Unsought)?
Question 3. Provide the rationale for your choice of the above.
Question 4. Describe the type of packaging and labeling you would use. Discuss both persuasive and informational elements you would include in the label.
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