Describe the trolley car dilemma problem

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Reference no: EM133510047

Assignment:

1. After watching the Science Of Persuasion - YouTube

Imagine that you're in advertising and that you just got assigned a new project to try and persuade people to buy your company's newest product. This new product can be anything that you like - make something up/be creative or below are some examples you might choose from. With this marketing task in mind, pick at least three shortcuts mentioned in the video and describe how you can apply those shortcuts to help persuade people to buy your product. Please be sure to define the shortcut you selected and then describe how you would design an ad campaign (or something similar) using those shortcuts.
Some example products you might sell: The newest iPhone or apple product; A new pair of Nike tennis shoes; New vitamins and/or weight loss pills.

2. Check out the video on the The Trolley Problem in Real Life - YouTube

Describe the Trolley Car Dilemma/Problem. What do most people do in this situation?
What is moral obligation and moral reasoning? How might these things relate to helping others and the Trolley Car Dilemma? What do you think you would do if you were in a situation like the Trolley Car Dilemma?

Reference no: EM133510047

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