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Describe the trade area for the store location

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Assignment:

Retailer choosing is Starbucks. (any branch In Canada, London, ON)

Please answer in details.

1. Describe the "place" for your retailer.

a. Describe the trade area for the store location. Present a minimum of three (3) aspects that you believe were critical in selecting this trade area.

b. Determine the basic type of location that this store falls under. Present a minimum of three (3) criteria that were used to select this particular location type.

c. Describe the site for the store. Present a minimum of three (3) criteria used when choosing this site.

2. Determine what you believe are the design factors they chose that made for good design. Discuss a minimum of three (3) factors.

3. What store layout do you believe they have chosen?

Describe three (3) elements of the layout that you find appealing.

Describe two (2) elements of the layout that you would change.

Why would you change them and how would they look in your layout?

4. Describe the merchandise presentation techniques that you believe they are following.

a. Describe three (3) elements that you find appealing.

b. Describe two (2) elements of the merchandise presentation techniques that you would change.

Why would you change them and how would your merchandise presentation techniques look?

Reference no: EM133419228

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