Describe the trade area for the store location

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Case: Determine the type of retailer this is.

Identify the target markets for the above-named retailer and describe them in detail.

Assess the viability of the chosen target market.

Present the retail mix for the target market.

Describe the "place" for your retailer.

Question 1: Describe the trade area for the store location. Present a minimum of three (3) aspects that you believe were critical in selecting this trade area.

Question 2: Determine the basic type of location that this store falls under. Present a minimum of three (3) criteria that were used to select this particular location type.

Reference no: EM133297953

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