Reference no: EM131550481

Assignment

Intro/conclusion - Jeff - Since you are the lead on this paper and the one that will be finalizing it and putting the paper together

• Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.

Merranda

In the realm of health and fitness, there is no other like It's My Jam Health and Fitness. It's My Jam Health and Fitness strive to provide health and fitness essentials and advice through unprecedented forums. Their mission is to provide optimum health advice and fitness routines to every individuals. At It's My Jam Health and Fitness, we turn a healthy routine into more than a singular and occasional duration, we turn it into a lifestyle. We have done provided care on numerous platforms. Social Media, face to face consultations, personal trainers, but we are about to do something even better than that. We are introducing a new application for your mobile device that allows you to not only connect with those who want to live the same lifestyle, but would allow the individual to find a unique workout partner to accomplish goals and keep each other motivated.

• Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?

This unique app is unlike any other. Other apps allow you to communicate via forums, this application allows individuals to physically meet others on the same fitness level as them. The application would allow for a basic profile to interact with others located in their specified proximity. The application would allow for upgrades to more exclusive profiles to be able to log workouts, share video examples of a specific workout, food logs, and a special unique forum for their workout group. This would let our application be unique because of the offers it provides. This would add value to our company and allow us to be recognized as a brand. Our company is well known and versed in the outlet of health and fitness, but this allows us to be nationwide as opposed to only on the West Coast. Our target customers are anyone; from those who want to change their lifestyle, those who want to body build, those who need to change some habits due to major health concerns, those who are pregnant, those who are mother's, and the list goes on. The target market is such because this application would give individuals the freedom to choose. The freedom to choose who they workout with and take control of their own personal care.

• Identify your target market and what segmentation criteria you use to identify it.

• Prepare a SWOTT analysis.

• Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison.