Reference no: EM132897286

Instructions for the Assignment:

Selection and Justification of the Top Two Recommendations for Sysco corporation

Don't copy someone else's work

The top two selected strategic direction for Sysco corporation are:

- Develop technology for suppliers and customers

-Increase R&D to develop new food choices

These two strategic directions need to answer the questions of what, why, how, and when to really develop into sound recommendations. 

1) What: You need to develop specifics rather than vague, general statements like "they should innovate." Your recommendations should include detailed descriptions. Be specific about what you are recommending and how you propose it be accomplished. For example, "we recommend the company expand its northeast coast operations through a balanced combination of retail outlets and direct sales approaches".

2)  Why: You need to explain why it is important that the company implement your recommendations. For example, "Our recommendation will produce needed sales growth, utilize excess capacity, build on our reputation for quality products and is projected to produce $30 million in revenues in the first year". 

3) How: You need to explain how the company may implement the recommendations and how to acquire the required capital to pay for it. For example, "Since sixty percent of our current customers purchase our products in retail outlets, we propose forming an exclusive relationship with PDQ Corporation to provide the needed additional retail channels. PDQ Corporation is the Northeast's leading retailer of products and has 156 locations in the most densely populated regions of the northeast. Our proposal will be funded by issuing $50 million in debt and financing the rest of the needed working capital through short-term credit. Please refer to appendix 3C which illustrates. . .". 

4) When: Describe the time horizon for the plan. How long will the plan take to implement?