Describe the threemain categories of market entry strategies

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Reference no: EM133198658

Problem: Global Marketing

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Task

1. What variables need to be considered while developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of expansion.
4. Describe the three main categories of market entry strategies.

Reference no: EM133198658

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