Describe the three types of product modifications

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1. In your own words, explain how a line extension differs from a product modification. Describe the three types of product modifications.

2. What binds customera to a company and its offer ? whar switching costs prevent customers from defecting to competitors ? is it easy for customers to find and purchase similiar offers ? how important is brand ?

3. Compare the process pf "clinical integration" at IH with the improvement process in your local setting.

Reference no: EM132120889

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Describe the three types of product modifications : Explain how a line extension differs from a product modification. Describe the three types of product modifications.

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