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Question #1: The grounded theory method used to analyze data and develop theory in qualitative marketing research uses an inductive approach. Briefly explain what this means and how it is different from the deductive approach used in quantitative marketing research.
Question #2: The grounded theory method adopts an emic perspective of the world. Briefly explain what that means and how it is different from an etic perspective used in quantitative marketing research.
Question #3: Identify and briefly describe the three types of coding that are completed when analyzing qualitative data using the grounded theory approach.
Question #4: Search "One Search" in the University Library (or, alternatively, search "Google Scholar") for an applied example of a research study that uses grounded theory for marketing research. Attach a copy of the article.
Identify and briefly discuss one recommendation that should be followed when using a corporate blog for branding, marketing, or public relations purposes.
Find five accounts on Social Media Sites - Instagram/facebook/Twitter or any others- Who owns the accounts?- . How do they represent South Africa?
Demonstrate your understanding of marketing theory as it relates to a real world setting - overview of your market segmentation, targeting and positioning
Determine the appropriate type of market structure for the situation in question. Cite at least four defining characteristics that have helped you reach this decision regarding the appropriateness of the chosen structure.
How should a brand go about choosing the proper marketing channels? How can a brand or company's supply chain be a competitive advantage or competitive cons?
What changes are required in the retail stores of Tyre Retailer to address the concerns expressed by women customers to improve market share
From the first e-Activity, examine the foreign direct investment profile of the country or region that you have chosen. Would you invest in this country? Why or why not
You are the head of worldwide product for Dynasty International - a large company that makes shampoo and other personal care items.
Doris started a business 2 years ago. The business has been successful, All of the following are usual eligibility requirements for participation in a group life insurance plan EXCEPT
How marketing tactics such as personalized marketing, influencer marketing, mobile marketing, and user-generated content are or are not demonstrated
If it went well, then why do you think that was? What did you do to make it successful? If it did not go well, then why do you think that was? What did you do to make it unsuccessful? How will you approach these kinds of opportunities differently in ..
What are the primary considerations in making the decision to develop and launch a new product?
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