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Describe the three types of coding

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Question #1: The grounded theory method used to analyze data and develop theory in qualitative marketing research uses an inductive approach.  Briefly explain what this means and how it is different from the deductive approach used in quantitative marketing research.

Question #2:  The grounded theory method adopts an emic perspective of the world.  Briefly explain what that means and how it is different from an etic perspective used in quantitative marketing research.

Question #3: Identify and briefly describe the three types of coding that are completed when analyzing qualitative data using the grounded theory approach.

Question #4: Search "One Search" in the University Library (or, alternatively, search "Google Scholar") for an applied example of a research study that uses grounded theory for marketing research.  Attach a copy of the article.

Reference no: EM133240593

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