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Question 1- List describe, and give an example of each of the four e-procurement methods and argue when each might be used.
Question 2- Describe the three steps in target marketing. Explain what factors/options should be considered for each step.
Question 3- Explain the difference between a product line and a product mix. Give an example of each one.
Question 4- Explain the four basic strategic decisions that help define a brand and the advantages of using each.
Question 5- Define and give examples of the four characteristics of services: intangibility, inseparability, variability, and perishability.
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international)
Why do companies such as proctor & Gamble target emerging markets? Do you agree with this strategy
Divestment Event Ad: Measurement Component, Write a brief paragraph on how you chose to make your poster visible, how you chose to measure its impact and the results!
Discuss some of the important tips for effective negotiating mentioned in the text. Which one did you think was most important?
Chapter 1 Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.
Explain how consumers' buying habits may change during a recessionary period. What is the purpose of environmental scanning? Give an example.
Discuss briefly how these factors affect the marketplace and impact your company (these key factors should represent a variety of factors and not just one source, such as technology or changes in supply of natural resources).
It is about 3 pages of well written paper of Proctor and Gamble company. the sitiuational analysis should include SWOT
Why you believe the 7-Eleven is considered one of America's Best Brands and suggest one new product or product extension. You should explain why you believe the new product or extension will help the Brand.(2-3 pages)
Now it is time to elaborate on the rest of the marketing plan for the new product. Be specific. Make sure that all of the pieces of your plan are consistent.
Why should resources be a concern in a global strategy? How will this impact your competitive strategy in your global market?
?Current marketing situation with background data on the market, product, competition, and distribution. Keep this discussion brief. ?Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately.
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