Describe the three methods of media scheduling

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Reference no: EM131783216 , Length: word count:3500

Assignment - IMC Conceptual Development

Task -

1. Chapter 9: The text describes a number of different positioning strategies. Give examples of products or brands that utilise each of these different strategies.

2. Chapter 9: It has been said that benefit segmentation should be the starting point for determining which market segments to target and that other segmentation strategies may just be descriptors of the segment. Discuss whether you agree or disagree with this position, citing specific examples to support your case.

3. Chapter 9: A number of companies have tried to reposition themselves in the marketplace. Some have been successful; others have not. Cite examples of both. What are the factors that you think led to their success or failure?

4. Chapter 9: Changing lifestyles can create both opportunities and threats for the marketer. Provide an example of a change in lifestyle that poses a threat to marketers and one that provides an opportunity. Give an example of a product or brand that has been affected in both of these ways.

5. Chapter 10 differentiates between communication objectives and sales objectives. Explain the difference. What are the strengths and weaknesses of each?

6. Chapter 12: Describe the three methods of media scheduling and give examples of products or services that might employ each method.

7. Chapter 12: Explain the relationship between reach, frequency, continuity and the media budget.

8. Chapter 11: The phrase 'I think, therefore I am' is a familiar one. Thinking rationally is what separates us from other species. Yet Du Plessis suggests that we are first and foremost emotional creatures, and how we perceive things emotionally determines how we respond rationally. What do you think of that? Or should I ask how you feel?

9. Chapter 11: List the four kinds of messages in Duncan's IMC message typology. Now, thinking about a product or service that you are familiar with, list examples of the four kinds of messages used in communicating with the various stakeholders.

10. Chapter 13: If growth is dependent on accurate measurement for each member in the marketing communication industry (brand owners, agencies and media owners), what innovations in measurement are needed in the future?

Learning outcomes addressed in this assessment include:

being able to evaluate theoretical concepts underlying integrated marketing communications;
being able to examine and evaluate various elements of a contemporary communication mix;
being able to critically evaluate marketing communications for a range of organisations and reflect on current organisational marketing by using communications tools; and
being able to apply theoretical frameworks that integrate various elements of marketing communication to specific organisations.

Presentation -

A holistic, concise, original, and informed report on the outlined tasks. Ensure your A5 report format is as follows (marks will be deducted unless the following is included):

Title Page: Subject details, assessment number and topic, your name and ID number; Title of the report, chosen brand, your name, date.
Executive Summary - A one-page summary of your report written in past tense
Table of Contents - with page numbers
Questions 1-10 outlined using headings for report - this should answer the task requirements and dive into deep discussion

Referencing -

For this assessment you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment.

The Chapter numbers refer to Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia. ISBN 9781743078655

Chapter 9 - Planning for IMC

Chapter 10 - Establishing objectives and budgeting for the IMC program

Chapter 11 - Message strategy and execution

Chapter 12 - Media: strategy and choices

Chapter 13 - Measuring the effectiveness of the IMC program

Reference no: EM131783216

Questions Cloud

Beverage product using the same labor and equipment : A beverage plant has been producing its botted cola beverage for years. Management wants to now a fruit beverage product using the same labor and equipment.

Develop vision and mission statements for the organization : Identify the firm’s existing vision, mission, objectives, and strategies. Develop vision and mission statements for the organization.

Explain the medical viewpoint of this health issue : Explain the medical viewpoint of this health issue. Explain the sociological viewpoint of this health issue.

Describe how each type of organization structure : Also describe how each type of organization structure would impact the culture of the respective organization.

Describe the three methods of media scheduling : Describe the three methods of media scheduling and give examples of products or services that might employ each method

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Write an introduction to the chapter : Write an Introduction to the chapter. Your Introduction should include the actual major and sub questions identified in your research design proposal.

Reviews

len1783216

12/27/2017 12:53:46 AM

Australian student, 3500 words, Please do it with very good content. I attached all the required chapters and If you need anything else, then please email me. Rationale: This assessment is designed to test the student's knowledge, skills or capabilities of the materials covered during the semester. Each question is of equal value. Marking criteria - There are five important elements to be assessed in the assessment: The presentation and style of report. The effort that went into research and the assessment. Have you answered all parts of the task? Creativity shown in developing a communication plan to solve a business problem/opportunity. Relating marketing communications theory to practice. Demonstrated understanding that marketing communications are not created in a vacuum, so contemporary customer needs and media preferences need to be taken into account.

len1783216

12/27/2017 12:53:39 AM

Free of grammar errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made Marks 5.1-6. IMC theoretical concepts provide clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions. Marks 7.65-9. An organisation is described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant, realistic and supported with explicit connections to theoretical arguments. Mark 10.2-12. Both the in text and end reference list were consistent in terms of style and application of APA. Referencing apparent in all places where expected Marks 2.6-3.

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