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Describe the three main categories of market entry strategie

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Reference no: EM133199724

Discussion Post: Main Categories of Market Entry Strategies

From the real national market, select any companyof your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Task

• What variables need to beconsideredwhile developing a list of potential countries?

• Describe the four steps a firm should take when it is considering going global.

• Discuss at least three challenges that a company may face in the early period of expansion.

• Describe the three main categories of market entry strategies.

Instructions

The answer to each question is not less than 100 words

Justify your answers, with the help of course materials, Text Book, Online resources.(See the course materials of Ch-5)

The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

Reference no: EM133199724

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