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Assignment : Qualitative Research
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
o Identify and describe at least three appropriate qualitative research tools.
o Explain the advantages and disadvantages of each of the qualitative research tools you selected.
o Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
o Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
o Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response.
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In order to understand my thought process behind this discussion, I must define my understanding of value proposition, so my definition is convincing a consumer to purchase a product you are selling and/or promoting. For example, I am a basketball..
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you will need to log into your digital portfolio through the WordPress Administration portal. Once you have logged into your site.
Discuss your methods for achieving this goal. Identify the components of marketing, pricing, and distribution for the campaign. Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
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