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Topic: Business Report of Tentree (clothing brand) Project
Question: Introduction: Introduce and describe the tentree company. Provide background, position, competitive landscape, relevant environmental factors. State the product line of Tentree company you have chosen to analyse and introduce the meaning of the 4 P's pertaining to that product. Brand Management- Describe the Tentree company's 3C's of its brand; the concept of brand equity as it pertains to your company; and its brand architecture.
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