Describe the targeting strategies of your organization

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Reference no: EM133791570

Assignment: Management

Prompt

Using your current (preferred) or previous employer, you will be asked to answer a series of prompts. Always remember do NOT share classified information that your organization would not want others to know. Either choose another topic or hide that information.

Why am I doing this?

Critical thinking is an essential skill for success in the business world. Critical thinkers are able to identify and analyze problems, develop and evaluate solutions, and make informed decisions. By applying critical thinking skills to marketing problems and opportunities, you can develop better marketing strategies and improve the performance of your organization.

This reflection assignment provides you with an opportunity to practice your critical thinking skills in a real-world context. By reflecting on the marketing principles you have learned in class and applying them to your own organizations, you can gain a deeper understanding of how these principles can be used to solve marketing problems and achieve marketing goals.

Additionally, this reflection assignment helps you develop your communication and writing skills. By writing clear and concise reflections that explain your insights and their implications, you will be able to communicate their ideas effectively to others.

Instructions:

For each assigned module, students will write a reflection post that addresses the following questions:

A. Select one very specific concept from the material.

B. Briefly name and describe/define the key marketing concept that you have chosen from this module.

C. Describe an insight from your organization that is based on this concept. This should illustrate your chosen marketing concept as it occurs within your organization.

D. Find and include imagery that provides informational value to the description.

Reflection Topics

For this second reflection, here are some topics that you might use for your post.

A. Describe the targeting strategies of your organization.

B. Create and describe a target persona that your organization targets. You don't need to be as detailed as the project requires.

C. Describe a perceptual map for your organization within its marketplace.

a. Create a map and describe it.
b. Present and describe the attributes on the two axes.

Reference no: EM133791570

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