Describe the target market strategy for lees business

Assignment Help Marketing Management

Reference no: EM133682506

Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 (below) you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives.

Part 1: Marketing Strategy

Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

Part 2: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

Part 3: Evaluation

Using the concepts from the text, describe how you will evaluate your marketing strategy.

Reference no: EM133682506

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