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Question: describe the target market for Dutch Bros. Who is the ideal customer and describe them in terms of geographic, demographic, psychographic, benefit, and behavioral segmentation? It would be helpful if you profile a typical primary target consumer.
1) Target market will be millennials on the go, individuals from the ages 25 to 40, valuing convenience and quality, that align with Dutch Bros' values of sustainability and community engagement. The aim is to enhance brand loyalty and expand reach within this demographic, psychographic, benefit, and behavioral segmentation? It would be helpful if you profile a typical primary target consumer.
2)Make sure your analyses are backed by research, and cite your sources.
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