Describe the target market for bottled water

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Reference no: EM133441281

Question: Write 50-100 words for each one, and be sure to address each of the issues raised in the question.

Describe the target market for bottled water. How does bottled water create value for target market consumers?

Examine the marketing mix elements. Discuss the product, price, distribution, and promotion for this product category. How did each element contribute to the success of this product category?

Bottled water has come under attack from environmental groups for the amount of waste created by the bottles. How do you feel this concern about packaging waste will impact sales? How could the marketing mix elements be used to address this concern?

Reference no: EM133441281

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