Reference no: EM133696589

Assignment:

The name of the company is Shellie's Natural Products. This name is appropriate for the business as it effectively communicates a dedication to offering natural, organic, and eco-friendly products and services. The incorporation of "Shellie" adds a personal element, creating a sense of familiarity and rapport with prospective customers, ultimately enhancing the brand's memorability and recognizability.

Shellie's Natural prides itself on providing a wide range of products and services to support a natural and healthy lifestyle. Our comprehensive selection includes a variety of lotions, soaps, face scrubs, masks, face toners, and more. We have a broad definition of natural products, encompassing materials derived from living organisms, such as wood and silk, as well as bio-based materials, like bioplastics and cornstarch. We also offer products made from bodily fluids such as milk, plant exudates, and other natural materials like soil and coal. Our commitment is to provide natural goods and services that empower consumers to live more nourishing and fulfilling lives.

At Shellie's Natural, our mission is to inspire and motivate individuals to live naturally healthy and fulfilling lives. We achieve this by offering a wide range of organic and environmentally responsible products and services for their homes and gardens. Our commitment to assisting our customers to attain their best lives through organic and holistic means is evident in our brand name, logo, slogan, and brand extension. Our contemporary and straightforward logo, along with our memorable and captivating tagline, perfectly encapsulates our mission and facilitates a strong connection with our customers. The expansion of our brand to include home and garden supplies further enriches our customers' living experience, providing them with a comprehensive selection of natural and satisfying products. By emphasizing our natural and holistic way of life in our positioning statement, we aim to distinguish ourselves from our competitors and continue fulfilling our mission.

• Start with a brief overview of your business: company name and what you are selling
• Describe the target market (businesses or consumers) for your chosen company.
• Use the following headings to organize your response. Why do you think this category of people is more likely to buy what you have to sell?
• Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
• Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
• Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
• Example: Atlanta.
• Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
• Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun seeking?
• Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
• Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?