User Account

All Pages

Describe the target like it is someone that you know

Assignment Help Marketing Management
Reference no: EM131090045

Put yourself in the position of an entrepreneur who is developing a new propelled, robotic lawn mower, similar to the robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

the overall target strategy (concentrated, differentiated, undifferentiated or micromarketing) and why.

the segmentation methods you will use (demographics (age, income, gender, marital status, children in the home, etc.), geographics, psychographics, etc.) and why. NOTE: You only have to explain which of these you'll use. You'll actually describe them in the next part. For instance, if you state in part b that you are segmenting based on age and income, then in part c you'll describe the actual age and income range for your target market.

describe your target market - describe the target like it is someone that you know. I want a well-defined description of the target market using the segmentation methods you listed in part b.

why the target market(s) is/are attractive? Based on the characteristics described in the text explain why you selected this target versus anyone else.

the positioning strategy - how will you position your product versus all of the competitors? Consider creating a perceptual map.

Go into detail to explain WHY you are giving the answers to each part of this assignment!

Reference no: EM131090045

Questions Cloud

Speeches of introduction and speeches of presentation : 1.Define the following: After Dinner Speeches, Commemorative Speeches, and Speeches of Acceptance. 2.Why is it important to be prepared for an interview?
Does this file system have any external fragmentation : Does this file system have any external fragmentation
Down payment on a home : Betty has saved $60,000 for a down payment on a home. She is now actively looking for her dream house and anticipates making an offer on a home within the next two months. If the offer is accepted, it will take up to three additional months to clo..
Find the area of the triangle : If the equation of the parabola is given by y = -x2 + 4x + C, find C so that the area of the triangle ABC is equal to 32 square units.
Describe the target like it is someone that you know : describe your target market - describe the target like it is someone that you know. I want a well-defined description of the target market using the segmentation methods you listed in part b.
Countries intervene in their foreign exchange markets : 1. What is the difference between "clean" float and "dirty" float? 2. Why do countries intervene in their foreign exchange markets?
Discussed the relation between justice and compassion : The authors of our text have suggested that there are no obvious or absolute "priority relations" among the six basic moral values. This means that in any conflicts posed by applying different values to cases, there are no general rules for decidi..
Portfolio feasible set and efficient portfolio : Defend the following terms using graphs or equations to illustrate your answers wherever feasible a. Portfolio feasible set, efficient portfolio, efficient frontier b. Indifference curve, optimal portfolio c. Capital Asset Pricing Model (CAPM) Capita..
What do you think are the top luxury brands : What do you think are the top brands? Why? What do you think are the top luxury brands? Why?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd