User Account

All Pages

Describe the target customer for the product

Assignment Help Marketing Management
Reference no: EM13819360

Assignment: Market Position Analysis

You will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit's market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager's perception of his or her business unit's product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

  • Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
  • Identify each customer segment's specific wants and needs. Explain why they buy your company's product or service, or a competing product or service.
  • Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
  • Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
  • Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
  • Assess the long-term sustainability of the source of differentiation and competitive advantage.

Include appropriate information from the interview in support of your answer.

Part III: Matrix

In comparing your product/service to that of the competition, construct a simple matrix in the following way:

  • List the key customer wants or needs on the left-hand vertical axis.
  • List the competing products on the top horizontal axis, starting with your product/service on the left.
  • For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0-2.
    • 0 = need not met
    • 1 = need partially met
    • 2 = need fully met.

Reference no: EM13819360

Questions Cloud

What is statistical inference : What is statistical inference and how can it be used in epidemiological research? What are its strengths and limitations? How does inference differ from descriptive statistics?
Importance of capital investment decisions : Discuss the process of capital investment and the importance of capital investment decisions for health care managers today. In your Discussion, use three key terms from the unit.
Windows tools and bsod errors : Windows Tools and BSOD Errors
Corporation predicts changes in the economy : You are a financial analyst for the CMC Corporation. This corporation predicts changes in the economy, such as interest rates, retail trends, and unemployment.
Describe the target customer for the product : Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits
Comparison matix paper : Empirical research is the foundation to scholarly research and scholarly writing. An empirical article is defined as one that presents original research conducted or personally observed by the author(s).
A monopolist can control the price or the quantity sold : Explain the following statment: "A monopolist can control the price or the quantity sold, but cannot control both."
Contingencies of power to explain why the mlb baseball play : Several years ago, the Major League Baseball players'' association went on strike in September, just before the World  Series started. The players'' contracts expired at the beginning of the season (May), but they held off the strike until  September..
Which of the following file formats can store macros : Which of the following file formats can store macros

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd