Describe the system of rewarding points or awards

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Reference no: EM132616996

Loyalty Programs

The purpose of this assignment is for you to evaluate frequency/loyalty programs as a viable promotional tool within an advertising program. Since almost all hotels use loyalty programs (frequency programs) as a form of alternative marketing, this assignment focuses on the hotel industry. From the list below, choose at least five hotels to evaluate; assess the hotels' loyalty programs based upon the overall value to the customer:

Best Western,
Days Inn,
Hampton Inn,
Marriott,
Radisson,
Ritz Carlton, or
Wyndham Hotels and Resorts.

Use the following criteria to comparatively evaluate each loyalty program:

Discussion 1: Explain the investment that is necessary to earn rewards. For instance, consumers may need to invest money, time, or other resources.

Discussion 2: Describe the system of rewarding points or awards.

Discussion 3: Explain the redemption policies.

Discussion 4: Describe any additional requirements with respect to the redemption of awards.

Present your evaluation of the loyalty programs by creating a PowerPoint presentation with at least 10 slides (not counting the title and references slides).

Reference no: EM132616996

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