Describe the sustainable marketing concept

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Reference no: EM132308225

1. Describe the sustainable marketing concept.

2. Sometimes, when you tell people that you are in marketing, they think you are evil. (Sigh.) Critics of marketing have proposed six ways in which marketers harm consumers. Identify and describe these six criticisms. How have marketers traditionally responded to these criticisms?

3. Critics of marketing have also charged that marketing harms society as a whole and the natural environment. Describe the criticisms of marketing’s impact on society and the environment. How has the business community traditionally responded to these criticisms?

4. These criticisms spawned consumerism and environmentalism. What are each of these?

5. What rights do consumers now have thanks to the consumerism movement? What rights would consumer advocates like to see strengthened further?

6. Describe the business approach of environmental sustainability.

7. Companies that adhere to the sustainable marketing concept are likely to engage in product stewardship and/or design for environment (DFE). What do these two business actions entail?

Reference no: EM132308225

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