Describe the supply chain for that product

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Reference no: EM133558108

Assignment:

Pick one product that is sold at your retailer (Our retailer of choice is Nike). You might need to try a few different products before you find one that you can use.

1. Research and describe the supply chain for that product. Discuss who the players are in the supply chain. Describe their balance of power.

2. What arguments might a manufacturer or distributor use to win more space in a retailer? Hint: consider what matters for your retailer. What would the manufacturer bring to that pitch meeting to support their claims?

3. Illustrate the current price promotion strategies for this product at your retailer. Provide evidence of different types of price promotion (attach photos).

4. Discuss the benefits and drawbacks of price promotions for (a) your retailer, (b) the manufacturer and (c) consumers.

Reference no: EM133558108

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