Reference no: EM133171236
Research Methods for Managers
Characteristics of a good research topic
1. Access
• Think practically! Accessibility to relevant resources e.g. persons to interview, etc.? Access once work placement ends?
2. Time frame
• Is the research achievable in the time frame? Initial groundwork to identify any issues/risks
3. Capabilities and interest
• Ownership and commitment to the selected topic
4. Financial support
• Travelling expenses? Transcription costs (if needed)?
5. Value and scope
• Engage in a level of critical inquiry that demonstrates competence or problem-solving ability
• Does the topic has the scope challenge current beliefs? Affect processes?
Supermarket coupons as a promotional device
The effect on buyer behaviour of coupons issued at supermarket checkouts
In what ways do the issue of coupons at supermarket checkouts affect buyer behaviour?
The aim of this research is to explore how the issue of coupons at supermarket checkouts affects buyer behaviour
To describe the supermarket's objectives for the use of coupons (e.g. increasing profits, increasing customer base, build brand loyalty, etc.)
To identify the different types of coupons used at the supermarket checkouts To identify and explore which coupon values are most used at the supermarket checkouts
To identify consumer response to coupons by exploring how customer buying behaviour has changed (using for example customer loyalty card purchases)
To identify and explore the demographic variables of those customers who use coupons compared to those who don't use coupons
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What are some of the negative consequences to bat
: What are some of the negative consequences to BAT for not telling the truth? What are some of the negative consequences to BAT for telling the truth
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How do banks approach fraud management
: Discusses the ontological and epistemological positions, methodology and methods used in the research design of this study.
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How many weeks he is entitled to get vacation
: His earnings for 12-months are $46,048.90 for regular wages, $3,328.59 for overtime pay, How many weeks he is entitled to get vacation
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Determine the market capitalization of the stock
: T-Bills are currently yielding 4% and the market risk premium is currently 5%. Determine the market capitalization of the stock
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Describe the supermarkets objectives
: Describe the supermarket's objectives for the use of coupons (e.g. increasing profits, increasing customer base, build brand loyalty, etc.)
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What is the company strategy
: Think about a company that you have worked for recently, or in the past, or a company that you follow closely. What is the company's strategy
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Describe additional information
: Describe additional information you would need in order to further assess his or her weight-related health.
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What advantages and disadvantages of conducting interviews
: What advantages and disadvantages of conducting interviews by teleconference does this case demonstrate
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Leadership position is managing stress
: One of the challenges for a new manager in a leadership position is managing stress.
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