Describe the structure of the energy-drink market

Reference no: EM132116720

Question: An Energy Drink with a Monster of a Stock The $5.7 billion energy-drink category, in which Monster holds the No. 2 position behind the industry leader Red Bull, has slowed down as copycat brands jostle for shelf space. Over the past five years its market share in dollar terms has gone from 91 percent to well under 50 percent, and much of that loss has been Monster's gain,

a. Describe the structure of the energy-drink market. How has that structure changed over the past few years?

b. If Monster and Red Bull formed a cartel, how would the price charged for energy drinks and the profits made change?

Reference no: EM132116720

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