Reference no: EM132446864
Question 1: Describe the structure of radio, how it is organized, its use as an advertising medium, its audience, and its advantages and disadvantages
Question 2: Explain the structure of television, how it is organized, its use as an advertising medium, the TV audience, and its advantages and disadvantages
Question 3: Outline how advertisers use film and video
Question 4: Determine the difference between interactive media and more conventional mainstream media
Question 5: Explain how the Internet works as a business and as marketing communications
Question 6: Discuss how Internet advertising works
Question 7: Discuss how e-mail advertising works
Question 8: Show how the different forms of interactive and alternative media are changing the way advertising works