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Describe the strategy to market the offerings

Assignment Help Marketing Management
Reference no: EM132233289

Market a Product or Service, Lunchtime at the Laundromat

Essential Elements of a Marketing Plan

I. Executive Summary

Briefly describe the market, the product to be offered, the strategy behind the plan and the budget Be approximately 1/2 page in length
Write this part last!

II. The Business Challenge
Provide information about the products/offerings being promoted Provide information about the current state of Drip & Dry

III. The Market
Describe who the customers are and why they will want the new offerings Provide information about the area/context surrounding Drip & Dry Describe Drip & Dry's partners and competitors
Complete the SWOT analysis template

IV. The Strategy
Describe the strategy to market the offerings
Describe the features and benefits of the new offerings
Identify and describe which customer segments you expect will be interested in the offerings Describe what you recommend as the unique selling proposition for the food offerings at Drip & Dry and the type of message that should be communicated
Describe how you plan to market the food offerings
Describe the digital marketing tools that will be utilized and why Explain how you will orchestrate this marketing effort

V. The Budget
Explain how Drip & Dry should allocate the marketing budget to launch the offerings

VI. Conclusion
Repeat the highlights of the plan
Summarize the target market, the offer and the communication plan Remind the reader why your plan is a good plan!

Tips for Writing an Effective Marketing Plan
Be brief
Anticipate and answer questions that Fred and Carrie might have for you Use active voice
Along with paragraphs, use visuals and bullet points to effectively communicate your ideas Include a heading at the beginning of each section in your plan
Read and proofread your plan before submission!

Attachment:- essential elements of a marketing plan.rar

Verified Expert

The study has analyzed the effectiveness of risk management techniques to mitigate the financial risks of the organization. The risk management framework which has been analyzed in this study has six basic components which include identification of the risk exposures, analyzing the loss exposures, examining the feasibility of the risk management, selection of the risk management techniques, implementation of the risk management techniques and monitoring and reviewing the risk management techniques. The financial risks which have been identified in his study are marketing risk, liquidity risk, and operational risks. The concluding part has summarized the whole study. The study has clarified that the proper implementation of all six risk management components is effective in mitigating financial risks.

Reference no: EM132233289

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len2233289

2/13/2019 12:00:03 AM

2500 word Marketing plan to be created. All needed documents will be included to create the plan. Im not able to attach all the needed documents to complete the project. please let me know how to add more documents

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