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Company name: FLOCK LIGHT
Question 1) Identify your flock light company and what you have determined to be the overall issues (a really high-level introduction so your peers can see where you are going with your model).
Question 2) Describe (at least) 2 (SMART) Objectives that are the core of your digital marketing plan.
Question 3) Describe the Strategy for each objective.
Question 4) Provide the primary Tactic(s) you will use to realize your Objectives.
Question 5) Indicate the Actions that will be necessary to support those tactics. These are the projects, initiatives, and actions taken to support the success of the overall Objective (and are likely related to the two tools ( content marketing & social media marketing ) you chose in our last discussion forum).
Question 6) Finally, provide the Control. Identify how you will monitor and measure your performance based on the objectives you have defined using the KPI's that will enable you to track your success.
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