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Describe the strategic marketing process

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Reference no: EM13816318

In a paper of 750-1,000 words, describe the strategic marketing process and its three key phases of planning, implementation, and control. Address the following:

  1. How does the marketing mix help businesses create market segments?
  2. How does this in turn help to create customer loyalty?

Use examples and references to support your articulation.

Prepare the assignment according to the APA guidelines

Reference no: EM13816318

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