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Question: Strategic Management in Insurance
Read the articles
1. Startup Lemonade Bets Behavioral Science Can Help Insurance Not Suck By Andrew G. Simpson
2. Peer-to-Peer Personal Lines Insurer Lemonade Opens for Business in New York
Describe the strategic management issue(s) that this implies for an existing "traditional" insurance company and the insurance industry overall. If you were CEO of a traditional insurance company, what are your strategic options in this context and how would you approach the potential threats and opportunities? How would you ensure the long term survival and success of your company? You are encouraged to do additional research beyond the assigned article(s) and cite your sources.
Attachment:- Assignment Files.rar
Discussion Forum Instructions There are two parts to your online discussion obligation: Initial Response Post - Research and then respond to the assigned discussion question by the end of Day 4 of the week. Participation Posts – Read and respond (substantively and meaningfully) to at least two of your classmates’ posts by the end of Day 7 of the week, but preferably earlier.
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