Describe the steps used in the marketing planning process

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Reference no: EM1381028

Q. Think about your own organization, or an organization in which you have worked in the past. Or, if necessary, interview someone who is working in an organization in order to learn their process. Describe the steps used in the marketing planning process:

Illustrate what are the elements in the plan (e.g., Business Review or Situation Analysis, etc.)?

Who gets involved?

Where do they get the data?

Elucidate how long does the process take?

Does the proposed marketing plan usually get accepted on the first try?

Reference no: EM1381028

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