Describe the steps in consumer purchase decision process

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Choose two (2) Each answer should be around 200 words long.

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Question 1: Explain primary and secondary data collection. List two advantages and two disadvantages of using primary data. If you were a marketing manager for a new day care center locating in an urban area, how would you go about gathering marketing information?

Question 2: List and describe the steps in the consumer purchase decision process.

Question 3: List and describe the steps in the Marketing Research process.

Question 4: Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of.

Reference no: EM132425377

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