Reference no: EM132411967

Assessment Task

Team based Creativity and Innovation

Research and critical analysis. then synthesising information into group report and oral presentation that demonstrates the creative problem solving process, on a real world business Problem.

Assessment Details

The purpose of this group learning task is for students to become familiar with an Applied Creativity & Innovation model and develop skills in Deliberate Creative Thinking techniques by applying them to a real life challenge, and have the opportunity to observe and analyse different creative thinking processes.

Students will work In groups of four or five. Each group will explore possible situations/ challenges/ opportunities in their own organisations, industry, or area of interest, that could benefit from the application of Applied Creativity & Innovation. Each group will then decide on a focus statement for this project. Over the semester, students will work on this selected project, working through the different stages of the Applied Creativity & Innovation model outlined in this course, applying a variety of Deliberate Creative Thinking techniques.

Team Presentation

The group's work will be evaluated on a 25 minute oral presentation and Submission of their supporting written team project report. Students are encouraged to use creative processes in this presentation and to make the session an enjoyable and enlightening learning activity for all the class members. Presentations are expected to be professionally delivered and accompanied by appropriate graphical material (PowerPoint slides. video clips. whiteboard demonstrations, hand-outs. etc.)

The presentation and written report should:

1. Describe the starting challenge in the chosen situation of your group, identify the methods used to better establish and define this problem. and clearly show the project focus.

2. Describe exploration and idea generation methods and techniques applied to your identified problem, and show what was found during exploration, and the ideas generated.

3. Describe methods used for evaluating and developing the ideas generated into possible solutions, and show the results, Outcomes. solutions. designs. or strategies developed. including any possible recommendations.

4. Include some reflection on the strengths and limitations of the methods / techniques used in your project.

5. Include copies of supporting documentation that show the group's work and application of creative techniques e.g. Mind Maps. ideation notes. photos, visual representations. and a copy of any PowerPoint slides).

Individual Reflection
In addition each student is to submit an individual reflection report on what they gained, learnt, found challenging. etc. during the team project and during the course.

Cover all points from marking criteria
Executive summary
Table of content
Introduction of the organization - NAB bank (Aust)
Challenges and opportunities of employees (Job satisfaction) due to/ including technology)
Analysis the problem
Parallel thinking and mind mapping
Six that methods to analysis Nab bank
Uses of ideation technique and lateral thinking in NAB bank
IPPCO + Idea Harvesting
Conclusion
Recommendation
References - minimum 15
Appendices