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Describe the sponsorship objectives

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Reference no: EM133051971

1. Define sponsorship and discuss how sponsorship is used as a promotional mix tool by marketers in SRM. Provide evidence to support the growth of sports sponsorships worldwide.

2. List and describe the sponsorship objectives. List and describe the five elements of indirect sponsorship objectives.

3. Outline the steps for designing a sports sponsorship program.

4. Describe the various levels of the sponsorship pyramid. What is the sports event pyramid used for, and what are some potential problems with the pyramid?

5. What questions or issues might an organization raise when choosing among sponsorship opportunities?

6. Explain how to evaluate the effectiveness of sponsorship.

Reference no: EM133051971

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