User Account

All Pages

Describe the specific marketing communications tools

Assignment Help Marketing Management
Reference no: EM132049112

Question: Research a product or service from a company with which you are familiar, as well as the methods used to market that product or service. Many well-known companies have marketing plan information available online that you can reference by searching for "[Company Name] Marketing Plan".

Write a 1300-word paper in which you include the following:

• Analyze the purpose, value, and components of an effective integrated marketing communications (IMC) plan.

• Briefly introduce the company that you researched and its product(s) or service(s).

• Describe the specific marketing communications tools that are currently included in the IMC.

• Evaluate the effectiveness of those tools in meeting the objectives of the IMC and in reaching the targeted market segment(s).

• Provide a brief industry analysis that includes emerging trends.

• Propose additional marketing communication tools (or changes to existing tools) that the company should consider, and explain the potential opportunities for improving overall brand management that can be gained by implementing these tools.

Format your paper consistent with APA guidelines.

Reference no: EM132049112

Questions Cloud

What is the probability for a sample of 1 observation : The population distribution can be assumed to be normal. A random sample of these cars is taken.
Discuss the element of marketing plan : Create a 9- to 12-slide presentation using either Microsoft® PowerPoint® or websites such as Google SlidesTM, Adobe® Slate, or Prezi.
Symmetric interval about the mean : The probability is 0.03 that X is in the symmetric interval about the mean between which two? numbers?
What the organization can do to ensure compliance with act : How the act was violated, the role of the EEOC in and what the organization can do to ensure compliance with the act.
Describe the specific marketing communications tools : Describe the specific marketing communications tools that are currently included in the IMC. Provide a brief industry analysis that includes emerging trends.
Give a point estimate for the mean weight of the population : Give a point estimate for the mean weight of the population and the standard deviation of the estimate.
Find the tasks that are associated with making strategy : Do some research and find the tasks/processes that are associated with making and executing strategy.
What is the probability that the average duration : a) 10 pregnant women are selected at random. What is the probability that the average duration of these 10 pregnancies is less than 260 days?
What is the value of integrated marketing : What is integrated marketing? What is the value of integrated marketing in today's business environment? How is it different from traditional marketing?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd