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Case Study: You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, though company procedures indicate that they must complete certain tasks requested by brand managers.
Question: Describe the sources of power you can use, such as social networks, to ensure that the production and advertising departments will help you make and sell toothpaste more effectively. Using concepts from Chapter 9 in McShane & Von Glinow (2022), how would you influence this situation?
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Break up into small groups of three to five people, and discuss the following scenario. Appoint one group member as a spokesperson who will communicate.
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A chief operating officer in a health care organization in India
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