Describe the soft drink industry

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Reference no: EM133232426

Assignment:

1. How would you describe the Soft Drink industry and what is the competition like? Which of Porter's Five Forces is strongest? Which is weakest? Why?

2. What does your strategic group map look like for the soft drink industry?

3. Is your assessment of the industry life- cycle for the Soft Drink industry? How do you think Coca-Cola and Pepsi are handling the industry changes?

4. Based on a news article you see (WSJ, NYT, CNN, other), what is one takeaway you have on a major force affecting the industry and these two companies?

5. What recommendations would you make to a soft drink company to improve its competitiveness in the market while mitigating any current and future risks?

Reference no: EM133232426

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