Describe the six major modes of communication

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Designing and Managing Integrated Marketing Communications

This is a three-part question:

1. companies must decide how to allocate the marketing communications budget--describe the six major modes of communication.

2. identify the factors that influence setting of the communications mix.

3. provide an example of a company that uses an integrated marketing mix. Explain why you think this is the case.

Reference no: EM132090604

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