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Describe the significance of the product

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Reference no: EM131335993

Please be detailed and specific to answer these questions:

1. Describe the significance of the product/service continuum.

2. Describe the tradeoffs between too short a test market and too long a test market.

3. What are the pros and cons of demand minus pricing?what should you do as a manufacturer do if the resulting wholesale price in demand minus pricing does not adequately compensate your firm?

Reference no: EM131335993

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