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Describe the selected company and brand and a brief history

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Assignment: Under Armour Marketing Plan- Product Identification & SWOT Analysis

A. Describe the selected company and brand and a brief history.

B. List the core products and services they offer.

C. Identify the key current competitors.

D. Complete a SWOT analysis.

E. Propose the product or service line you want to develop a marketing plan for.

a. Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
b. Describe your core product, extended product, and the product concept.

F. Explain how you plan to achieve competitive differentiation through creating customer value in the four areas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video:

a. Branding
b. Packaging
c. Support
d. Quality

G. Be sure to use subject headers for each of the questions asked. Your paper needs to contain at least eight headers (i.e., introduction header, at least six headers for the six parts of the question, conclusion header)

Reference no: EM133698255

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