Describe the segment that you think

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Reference no: EM133293973

Case: Suppose in 2023, University of Rhode Island is starting an new initiative and it is going to offer 200+ graduate and undergraduate degrees 100% online. Imagine that you are the marketing director responsible for promoting the the online programs and answer the following questions:

Question 1. Describe the segment(s) that you think the university should target. Use the segmentation methods we discussed in class such as demographics and/or geographic.

Question 2. Create marketing campaign slogan to send a clear, consistent message to the targeted consumers. Adhere to the KISS principle - Keep It Short and Simple. The great examples are Nike - "Just Do It", BMW - "the Ultimate Driving Machine", and Disneyland - "the Happiest Place on Earth"

Reference no: EM133293973

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