Reference no: EM131303200

A project charter is a "document issued by the project initiator or sponsor that formally authorizes the existence of a project, and provides the project manager with the authority to apply organizational resources to project activities" (The IT Manager, 2016). Therefore, it is one of the essential documents that set the foundation of a project. We prepared the below charter to guide us throughout the project.

Project Title: My Green Bag Campaign

Brief Project Description: Lulu hypermarket aims to be distinguished as a green organization within the market, which will enhance their image and enable them to gain competitive advantage. In accordance with their aim, one of Lulu Hypermarket's objectives is to contribute and work towards a green sustainable environment. Therefore, they are planning to replace eco-friendly bags with the normal plastic ones to save the environment and cut out costs. Our job, as a Public Relations Department in Lulu Hypermarket, is to organize a campaign to launch these new environmentally friendly bags by raising customers' awareness on how will these bags change the wellness of our environment and draw their interest towards them.

B. Project Objective: Explain the specific objectives of the project. For example: What value does this project add to the organization? How does this project align with the strategic priorities of the organization? What results are expected? What are the deliverables? What benefits will be realized? What problems will be resolved?

Our primary objective is to encourage Lulu Hypermarket's customers to purchase the new eco-friendly bags. Through the campaign, we are trying to introduce existing customers to a new environment friendly concept, as well as attract customers who are already interested in environment friendly practices. The reasons behind encouraging the purchase of eco-friendly bags are as follows:

- Contributing in protecting the environment, through reducing the use of plastic bags by at least 25% within 1 year, recycling and heading towards a green sustainable environment.

- We aim to be distinguished as a green organization within the market, which will enhance our image and enable us to gain competitive advantage. Both the increase of the number of customers and sales are indications to our competitive advantage. We will attract customers by setting a reasonable price for the eco-friendly bags. We will also make a promotion "Get a free Bag for every 100 Dhs of purchase".

- Reduce wastes and costs of producing plastic bags by 40% within 1 year.

- Set a positive example for employees, which will boost their morals and loyalty. Employees' persistence in encouraging customers to purchase the eco-friendly bags, even after the campaign, will also increase the sales, which proves their loyalty.

- Educate customers and raise their awareness about the benefits of eco-friendly bags and its positive contribution to the environment. This objective can be measured through the number of customers who visit us during the campaign.

List and describe the assumptions made in the decision to charter this project. Please note that all assumptions must be validated to ensure that the project stays on schedule and on budget.

We assume the following things:
1. The bags are designed by the Design Team of Lulu Hypermarket.
2. The suppliers manufacture the bags for Lulu Hypermarket.
3. Sufficient amount of bags are produced and supplied.
4. Bags are produced in high quality.
5. The bags are produced within budget and the specified timeframe.
6. The bags are delivered to the point of sales in a timely manner.

D. Project Scope

Describe the scope of the project. The project scope establishes the boundaries of the project. It identifies the limits of the project and defines the deliverables.

List any requirements that are specifically excluded from the scope.

Provide a short review (maximum 1400 words) of your MPM 521 Final Group Project under the following headings;

Summary of the Project Undertaken

Achievement of Project Objectives

Problems Encountered in The Project

Strengths and Weaknesses of the Team

Allocation of Tasks and Quality of Communication

Lessons learnt

Conclusion

Group - My Green Bag Campaign

for the problems, strengths, weakness and Allocation of Tasks and Quality of Communication you can write from your mind or if you have any question ask me please.

Attachment:- PR Campaign_final Presntation.rar