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Assignment:
1. Case (30% question weight)Throughout the process of evaluating potential new ideas and developing marketing strategies, the role of e-commerce is continuously assessed. E-commerce offers opportunities for entrepreneurs to be creative and innovative (Hisrich, Peters, & Sepherd, 2017).a. Give an example of an entrepreneurial company website in Indonesia with a link. Explain your views, what other creative ideas can be applied for the e-commerce development of this entrepreneurial company?b. What are the advantages of companies offering products/services through e-commerce sites?
2. Essay (20% question weight)List and explain the various motivations that can cause entrepreneurs to engage in international business!
3. Essay (10% question weight)Describe the scope and value of a business plan?
4. Case (question weight 40%)Based on the steps in preparing a marketing plan that you studied, draft a core marketing plan as the realization of a creative idea that you suggest can be implemented in the e-commerce development of one of your favorite examples of entrepreneurial companies!
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