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Question
You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers' buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment.
1. Describe how you will monitor these trends.
2. Describe the role of marketing research in understanding how consumers' perception of these trends impacts their selection of this automobile.
Ultimately, public relations is judged by its impact on society. Which one of the following is NOT considered a social benefit of public relations practice?
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Considering your own uniqueness, describe how you are different yet similar to others in terms of thinking, feeling and behaving, and how this has changed
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Explain how merging or acquiring another company might accelerate entry into a new market and Describe and explain two valuations "multiples" presented
The collection of data can be the deciding factor as to whether research is considered valid or not. In this Discussion, you will consider the different ways.
Select a sentence or quote from the article that really stood out to you. Why did it stand out to you and what is your own personal interpretation of it?
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