Describe the role of marketing in our society

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Marketing, markets and performativity

Discussion a) Market(ing) practices: Choose a specific marketing activity and describe and discuss how this activity can be understood from a market practice approach and how it contributes to shape markets.

Discussion b) Marketing performativity and consumption: Describe the role of marketing in our society and, based on the notion of performativity, discuss how marketing may influence contemporary consumption.

 

Reference no: EM132766624

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