Describe the role of innovation in marketing

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1. Some people believe that positioning is the key step in marketing. Do you agree? Why or why not? Give at least one example of a product or service that you think has successfully positioned itself.

2. In the case, Weyth v. Levine: What is a class action lawsuit? Why was the suit brought as a class action? How do you think such suits might benefit the judicial system? Is anyone potentially harmed by them?

3. In your own words, describe the role of innovation in marketing. Explain why you think it is important to a marketer. To a consumer? Provide an example from your own experience as a shopper.

Reference no: EM132189336

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