Describe the research design and methodology

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Reference no: EM132296357

Market Research Assignment

In this assessment students are required to:

• Conduct 4 interviews with undergraduate students studying at CIC
• Record their interviews using any electronic gadgets and submit the audio files to the lecturer
• Submit a written assignment
• and deliver PowerPoint based presentation in session 6.1 presenting key points of written assignment.

The report should have a format as prescribed under. (Do NOT answer each of the questions below in the table individually

Introduction

• Provide background information relating to the topic
• What is the purpose of the study?
• Define Research Problem & Research Objectives

Literature review

• Describe past important research relating to the topic
• How student perceptions of educational resources are discussed in previous literature?
• Include relevant findings from credible sources, such as academic books or journal articles (Minimum 3 literatures to ground research study to be reviewed)

Methodology Selection of sample and Procedures

• describe the research design and methodology used to complete to the study
• What is your research method? Quantitative? Qualitative? Or both? Briefly discuss the rationale of choosing this approach.
• What/where is the source of the data? Primary data? Secondary data?
• What is your data collection method?
• Identify the value your data collection(s) offer(s) to this research problem?
• What is the data collection tool?
• Who are the participants (sample) in this study?
• What questions need to be answered?

Results

• Present the results of undertaking research (illustrating the results using tables and graphs is highly appreciated)
• Explaining the answers to the research questions
• Include direct quotation from your interviewees in your results (verbatim)
• This section should present the results, but do not discuss their significance.

Discussion and conclusion

• Write your discussion & interpretation of the results
(Your analysis will be based on the data that is being collected through interviews)
• This section should also discuss how the results relate to previous research mentioned in the literature review
• What are practical uses of your findings? Use evidence and examples to support your recommendation
• Explain the managerial decisions that can be made using your information

Limitation research of the

• Identify and acknowledge shortcomings of your work such as Sampling, data collection, time etc.
• Specify activities that could have been done differently or better,

References

• Cite all references (in-text and reference list) using the Harvard referencing system Appendix

• Questionnaire or discussion guide
• Or any supporting material (if available)

Verified Expert

This file includes the introduction and background of the study along with the statement of problem and research objective.The 2nd chapter is a detailed literature review about the concerned topic following the brief research methodology and results of the research. In the last chapter, there is discussion, conclusion and the limitation of the study.

Reference no: EM132296357

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Reviews

len2296357

4/29/2019 11:43:34 PM

HI there, one if my friend refer me to this website. assignment plus presentation total word for this assignment are almost 2500 as I'll add if any change needed.

len2296357

4/29/2019 11:42:26 PM

• Students will present the main purposes and expected outcomes of their research report during class in sessions 6.1. You should generate positive audience engagement including verbal/non-verbal communication and good visual aids. • Presentation should not exceed 10 minutes.

len2296357

4/29/2019 11:42:14 PM

• Please Write in a clear and logical manner. Professional format including cover page, table of content, consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar is required. • Very Important: Apart from reference list at the end of your report, you should also use in-text citation in the body of your report. In-text citations are used to show where you got your information from. This is important because it adds credibility to your work and helps to protect you from plagiarism. In-text citations would help the reader to verify the resources that you used to write your report. Please note that your in-text citations and reference list must match up.

len2296357

4/29/2019 11:42:06 PM

Limitation research of the • Identify and acknowledge shortcomings of your work such as Sampling, data collection, time etc. • Specify activities that could have been done differently or better, 5 References • Cite all references (in-text and reference list) using the Harvard referencing system 5 Appendix • Questionnaire or discussion guide • Or any supporting material (if available)

len2296357

4/29/2019 11:41:59 PM

Results • Present the results of undertaking research (illustrating the results using tables and graphs is highly appreciated) • Explaining the answers to the research questions • Include direct quotation from your interviewees in your results (verbatim) • This section should present the results, but do not discuss their significance. 15 Discussion conclusion and • Write your discussion & interpretation of the results (Your analysis will be based on the data that is being collected through interviews) • This section should also discuss how the results relate to previous research mentioned in the literature review • What are practical uses of your findings? Use evidence and examples to support your recommendation • Explain the managerial decisions that can be made using your information 30

len2296357

4/29/2019 11:41:50 PM

Literature review • Describe past important research relating to the topic • How student perceptions of educational resources are discussed in previous literature? • Include relevant findings from credible sources, such as academic books or journal articles (Minimum 3 literatures to ground research study to be reviewed) 15 Methodology Selection of sample and Procedures • describe the research design and methodology used to complete to the study • What is your research method? Quantitative? Qualitative? Or both? Briefly discuss the rationale of choosing this approach. • What/where is the source of the data? Primary data? Secondary data? • What is your data collection method? 20

len2296357

4/29/2019 11:41:46 PM

Written Assignment – Group. 30% Presentation - Group 15% The report should have a format as prescribed under. (Do NOT answer each of the questions below in the table individually. Please answer them in a report format) Components Questions to be addressed Marks % Introduction • Provide background information relating to the topic • What is the purpose of the study? • Define Research Problem & Research Objectives 10

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