Reference no: EM132296357
Market Research Assignment
In this assessment students are required to:
• Conduct 4 interviews with undergraduate students studying at CIC
• Record their interviews using any electronic gadgets and submit the audio files to the lecturer
• Submit a written assignment
• and deliver PowerPoint based presentation in session 6.1 presenting key points of written assignment.
The report should have a format as prescribed under. (Do NOT answer each of the questions below in the table individually
Introduction
• Provide background information relating to the topic
• What is the purpose of the study?
• Define Research Problem & Research Objectives
Literature review
• Describe past important research relating to the topic
• How student perceptions of educational resources are discussed in previous literature?
• Include relevant findings from credible sources, such as academic books or journal articles (Minimum 3 literatures to ground research study to be reviewed)
Methodology Selection of sample and Procedures
• describe the research design and methodology used to complete to the study
• What is your research method? Quantitative? Qualitative? Or both? Briefly discuss the rationale of choosing this approach.
• What/where is the source of the data? Primary data? Secondary data?
• What is your data collection method?
• Identify the value your data collection(s) offer(s) to this research problem?
• What is the data collection tool?
• Who are the participants (sample) in this study?
• What questions need to be answered?
Results
• Present the results of undertaking research (illustrating the results using tables and graphs is highly appreciated)
• Explaining the answers to the research questions
• Include direct quotation from your interviewees in your results (verbatim)
• This section should present the results, but do not discuss their significance.
Discussion and conclusion
• Write your discussion & interpretation of the results
(Your analysis will be based on the data that is being collected through interviews)
• This section should also discuss how the results relate to previous research mentioned in the literature review
• What are practical uses of your findings? Use evidence and examples to support your recommendation
• Explain the managerial decisions that can be made using your information
Limitation research of the
• Identify and acknowledge shortcomings of your work such as Sampling, data collection, time etc.
• Specify activities that could have been done differently or better,
References
• Cite all references (in-text and reference list) using the Harvard referencing system Appendix
• Questionnaire or discussion guide
• Or any supporting material (if available)