Describe the purpose your product or service fulfills

Reference no: EM132478938

Question:

An executive summary and mission statement are the starting points for a new business. For this discussion, write your executive summary. It should be one page, double-spaced, using Times New Roman 12 point font and structured as described in this lesson.

New business - "HOME HEALTH CARE AGENCY."

This is the description: The executive summary is an overview of the main points in your business, a bit like an abstract for an APA formatted paper. This plan will be read by those who have an interest in your company and many times, it will be those who could be willing to invest in your company. For that reason, an executive summary should be written in a persuasive format to convince the reader to meet with you to get more information on the company.

The executive summary should include:
. Introduction: Identify the product or service. What is it? What is the function?
. Statement of Need: Describe the purpose your product or service fulfills or the problem(s) it solves.
. Description of Business: Describe the operations or how it works or functions.
. Target Market: Describe who your clients and customers will be.
. Competitive Advantage: Identify your direct and indirect competition, both short term and long term. Then describe how your product or service is better than your competitors.

Sources of Revenue: Describe how you will make a profit.

Reference no: EM132478938

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